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Media Advisory

Youth Group Raising Alarm Over Alcohol Industry’s Kid-Friendly Marketing Practices 

Dover, NH – Students from Dover Youth to Youth will hold an informational demonstration and press conference on Wednesday July 12th in Dover.  The youth will be launching the Dress-up is for Kids Campaign to raise awareness about their concerns about alcohol promotions, packaging, and ads that “dress up” the products in ways that are unreasonably attractive to teens and kids.

The press conference will include displays of many examples of products that are of concern. Specific concerns that the students will explain, include:

  • A Concord Brewer’s use of the children’s movie “Finding Nemo” to market their New England IPA (two letters of concern sent to the brewer have gone unanswered).
  • Boston Beer’s collaboration with Pepsi to add alcohol to Mtn Dew, a soft drink popular with teens (and using the same logo). The students hope to work with the NH Liquor Commission about the possibility to block the sale of it in NH.
  • Smuttynose Brewing Company’s UNH Wildtracks beer, which features the official University of New Hampshire shield and Wildcat mascot.
  • And many other products of similar concern will be discussed.

The youth will utilize large visuals, posters, costumes, flyers and chants in an effort to educate the community about dangers of alcohol and how these companies are marketing the products in ways that are attractive to kids. Over 40 youth activists are expected at the event to launch this educational and awareness effort.  The campaign is expected to last for at least the next year and will also include radio ads, social media and other steps which will be outlined on July 12th.

WHO:              Youth activists from Dover Youth to Youth

WHAT:           Youth will hold a demonstration and press conference

WHERE:         Dover Rotary Gardens – Corner of Washington St. and Henry Law Ave.

WHEN:           Demonstration 11:15 am – 12:15 pm

                        Press Conference at 11:45 am

STREAMING:   If you are unable to attend in person, the event will be live streamed on the Dover Youth to Youth Facebook page. Click here to sign up and join.

Dover Youth to Youth is a peer-oriented drug prevention program for students in grades 6-12. It is coordinated by the Dover Police Department with support from Wentworth-Douglass Hospital. The students work on a variety of drug prevention programs and community service projects throughout the year. These projects alert the community about the dangers of tobacco, alcohol, and other drugs.

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