Students in Y2Y choose which problems in the community they feel are most important and then organize an event or plan an activity to raise awareness and help make a positive change.
Some of the initiatives are short term or one time, stand alone projects such as the tobacco litter Beach Butt Pick-up Project or the Budweiser Go-Kart Project. Some initiatives are sustained over a longer period of time. For example, the Spencer Gifts Project has continued off and on for over 13 years.
Other times Youth to Youth decides to conduct a broad Comprehensive Campaign where they take on an issue over a sustained period of time by using multiple activities and initiatives to get a message out to the community. For example both the Fridge Campaign and the Brain Campaign were multi-year campaigns that utilized radio PSAs, presentations, informational demonstrations, Sticker Shock, and many other elements – all supporting the central message of that campaign.