DOVER YOUTH TO YOUTH

PRESENTS

THE ANNUAL DMS

ALCOHOL LOGO LAMPOON CONTEST

Dover Youth to Youth will be conducting the Alcohol Logo Lampoon Contest open to Dover Middle School students that are in 7th grade. Only one entry per student will be allowed. The student entries should be designed to educate others about the deceptiveness of alcohol advertising. Two students may work together (and share a prize if they win).

Sponsored by Dover Orange Leaf Contest Instructions: LOGO LAMPOON - Create an example that mocks (makes fun of) a real alcohol company logo or advertisement, by focusing on how alcohol would be advertised if they were telling the TRUTH about the consequences of using it. For example, Budweiser might become Deadweiser if you wanted to focus on alcohol poisoning. See the reverse side of this form for additional info on the real consequences of alcohol to be used in your ad or logo. Use one or more of these consequences in your art.

Your Logo Lampoon can be done for any type of beer, wine or alcohol product.

The entries will be judged on the following criteria:

Highlights deceptiveness of alcohol advertising (30%).

Creativity, imagination, or humor used in the entry (30%).

Contains information about consequences of underage drinking (20%).

Neatness, presentation, and overall appearance (20%).

Awards & Prizes:

Top 30 finalists will be invited to an after school party and receive a prize.

$50 to the top overall entry of an Alcohol Logo Lampoon in 7th grade

$25 gift certificate to the top 5 runners-up in 7th grade.

Completed Entries: Must be submitted by Wednesday March 11th to your health teacher. The 30 finalists will be invited to a special event after school on March 25th. The winners will be announced and given their prizes at the event. Make sure your name, grade and email is on your entry to be considered for the awards.

Questions: Can be referred to your health teacher or DARE Officer Dana Mitchell at 516-3274 or d.mitchell@dover.nh.gov

NOTE: All submissions become the property of Dover Youth to Youth and may be used for a poster or T-shirt design – or placed on our web site.

Here are some of the things that the adults that make beer and liquor don’t want to talk about when they advertise their products:

Use one or more of these consequences in your Logo Lampoon artwork:

ADDICTION:

Kids who drink are 4 times more likely to become problem drinkers as adults.

There are 14 million alcoholics (people addicted to alcohol) in the U.S., but the alcohol industry never says “Be careful – our beer is addictive” in its commercials.

FALLS & ACCIDENTS:

Alcohol messes with the brain and causes loss of: balance, reflexes, coordination and depth perception. TV commercials often depict football players, race car drivers, surfers, and other sports that require reflexes and balance. In reality, people who have been drinking too much frequently fall or have other accidents.

VIOLENCE:

Alcohol also affects the part of your brain that controls your impulses - that holds you back from making a quick stupid decision. People who have been drinking are more likely to get into an argument, get into a fight, or take a swing at someone they are mad at. Some people who have been drinking become more violent or sexually aggressive. In addition, it is easier for people to take advantage of you if you are drinking, but the people who make alcohol don’t like to talk about that.

DECISION MAKING:

Alcohol messes up the part of the brain that you use to make judgments (your ability to tell the difference between good and bad choices), people who are drinking do dangerous or stupid things that they would not normally choose to do.

ALCOHOL POISONING:

You can drink so much that you can shut off the part of the brain that controls breathing and tells your heart to automatically beat – causing you to die. The alcohol industry doesn’t advertise this danger.

HIGHER RISK for DEPRESSION: Some people drink alcohol because they are sad. Alcohol is a chemical depressant that acts on the brain to make depression and other problems worse. Alcohol commercials like to make drinking look fun and care-free, but for some people – it is making things much worse. But they don’t tell you that in the ads.

REDUCED LEARNING POTENTIAL for UNDERAGE DRINKERS:

The brains of younger drinkers, under age 22, are damaged because the brain is still developing until about that age. A substance like alcohol does more damage to an organ that is still developing. Drinking is worse for a teens’ brain for this reason and can reduce learning ability by as much as 10% - which might be the difference between passing and failing.